Elucidate’s strong connections with and experience in government online information, as well social media savvy, led to Sara being asked to manage the Twitter account of www.govt.nz, the all of government services website. 

This involves, for example, regular monitoring of the account’s activity, tweeting development information and testing requests for the www.govt.nz site, promoting www.govt.nz content via tweets, and monitoring and re-tweeting other government agency accounts.

Sara’s long experience in this area (since 2001 in fact) means that the complexities and subtleties of government structures, communications, functions, and so on are skillfully taken into account when using this communication channel.